U.S. Marketing Jobs Report
[Q2 - 2026]
Following a strong start to the year, the U.S. in-house marketing job market remained resilient through the second quarter of 2026. While hiring activity eased modestly after peaking in April, overall demand remained healthy. Total active marketing job listings continued to edge higher, more employers recruited for marketing talent, and senior hiring once again outpaced the broader market. At the same time, remote hiring began to retreat after reaching a high in early March, signalling a shift in employer workplace strategies.
The market also became increasingly selective. Director-level and above hiring continued to outperform, while entry-level opportunities declined further and salary growth remained robust. Demand stayed concentrated in commercially focused disciplines such as Growth Marketing, Partner & Channel Marketing, and Brand Marketing, reinforcing the trend toward targeted investment in experienced talent rather than broad-based hiring.
In collaboration with Aspen Technology Labs, Taligence analyzed more than 86,000 active in-house marketing job listings throughout Q2 2026. This report examines changes in hiring activity, seniority mix, marketing disciplines, salary transparency and compensation, geographic trends, and the evolving role of remote work in the U.S. marketing job market.
Note: This report covers full-time, in-house marketing positions only.
Key Findings
1. Strong Momentum Continues Despite a Slight Pullback
- Total active marketing job listings reached 86,628 in Q2 2026, up 0.4% quarter-over-quarter (QoQ).
- Employers posted 53,961 new marketing jobs during the quarter, a 5.1% QoQ decline.
- 24,042 employers hired for marketing roles, 2.3% more than in Q1.
- Hiring demand rebounded in January, peaked in April, then eased modestly through May and June while remaining well above the levels seen at the start of the year.
- At quarter-end (June 29, 2026), there were 36,086 live marketing job listings, up 7.1% year-over-year (YoY) but down 3.6% from the end of Q1.
2. Senior Marketing Hiring Continues to Outpace the Market
- Total active senior marketing job listings (Director-level and above) reached 11,659 in Q2 2026, up 4.5% QoQ.
- Employers posted 7,293 new senior marketing jobs during the quarter, a 2.9% QoQ increase.
- At quarter-end (June 29, 2026), there were 5,082 live senior marketing job listings, up 17.3% YoY and 1.7% from the end of Q1.
- Senior marketing hiring continued to outpace the broader market, extending a trend that has persisted for more than a year.
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3. Hiring Pace Eases Slightly
- At quarter-end, the average job posting lifetime stood at 41 days.
- This was 1 day longer than a year earlier and 1 day longer than at the end of Q1.
- The modest increase suggests hiring activity slowed slightly during the quarter.
4. Hiring Continues to Shift Toward Experienced Talent
- Manager and Senior Manager roles have overtaken Entry-level positions as the largest segment of the U.S. in-house marketing job market.
- Hiring increased year-over-year across every marketing level except Entry-level roles, which have been declining steadily since early April and ended the quarter down 4.0% YoY and 16.4% QoQ.
- EVP/SVP, VP/Group Director/Senior Director, Associate Director/Director, and Specialist/Senior Associate roles all recorded double-digit year-over-year growth.
- Director-level and above job listings were up 17.3% versus the baseline, significantly outpacing the 5.9% growth recorded across all other levels.
- The data points to a continued shift toward experienced marketing talent, as companies reduced entry-level hiring while increasing investment in more senior roles.
5. Salary Transparency Levels Off While Pay Continues to Rise
- Salary transparency appears to have levelled off, with 55.6% of marketing job listings disclosing compensation. This was a slight decline from Q1 but remained 2.8 percentage points higher than a year earlier.
- At quarter-end (June 29, 2026), the median advertised salary reached $95,004, up 11.8% year-over-year (YoY).
- Salary growth was strongest at the lower end of the salary distribution, with the 25th percentile rising 13.1% YoY compared with 7.4% YoY at the 75th percentile.
6. Remote Hiring Starts to Retreat
- After reaching a high in the first week of March, the share of remote marketing jobs began a steady decline throughout the remainder of the quarter. By quarter-end, remote roles accounted for 13.6% of all in-house marketing job listings, down 1.0 percentage point YoY.
- The decline likely reflects the continued normalization of return-to-office policies, as many employers appear to have now settled on hybrid or in-office working models rather than expanding remote hiring.
- The shift toward more senior hiring may also be contributing, as leadership roles often place greater emphasis on in-person collaboration, team management, and cross-functional influence.
7. Marketing Discipline Hiring and Salary Trends
- Partner & Channel Marketing remained the fastest-growing marketing discipline, with live job listings up 32.5% YoY. Growth Marketing (+25.1%), Brand Marketing (+23.8%), Content Marketing (+21.8%), and Media (+14.4%) also recorded strong growth.
- Product Marketing continued to command the highest median advertised salary among all marketing disciplines at $162,001.
- Field Marketing recorded the largest year-over-year increase in median advertised salary (+37.4%), followed by Growth Marketing (+14.3%), GeneralMarketing (+13.5%), Media (+10.5%), and Communications & PR (+8.2%).
- The mix of high-growth disciplines suggests companies continue to prioritize customer acquisition, revenue generation, and brand building despite a more selective hiring environment.
8. Geographic Trends - States
- California, New York, Texas, Florida, Illinois, Georgia, Massachusetts, New Jersey, North Carolina, and Pennsylvania remained the 10 largest markets for in-house marketing hiring in Q2.
- North Carolina entered the top 10 for the first time, replacing Virginia after growing 14.3% YoY and 1.7% QoQ. Virginia fell out of the top 10 following a 10.2% QoQ decline in job listings.
- Among the largest hiring markets, New York (+19.0% YoY) recorded the strongest growth, followed by North Carolina (+14.3%), Massachusetts (+13.9%), California (+9.7%), Pennsylvania (+7.2%), and Georgia (+6.9%).
- Not all major markets expanded. New Jersey (-4.0% YoY), Florida (-1.7%), and Illinois (-1.6%) all recorded year-over-year declines in marketing hiring.
- Georgia recorded the strongest growth in median advertised salary (+25.0% YoY), followed by Texas (+22.2%), Pennsylvania (+21.4%), New Jersey (+18.8%), and New York (+12.2%).
9. Geographic Trends - Cities
- New York City, San Francisco, Chicago, Los Angeles, Atlanta, Austin, Boston, Dallas, Houston, and Seattle were the 10 largest markets for in-house marketing hiring in Q2.
- Seattle re-entered the top 10, replacing Miami, which dropped out of the rankings.
- San Francisco recorded the strongest year-over-year hiring growth among the largest cities, with marketing job listings up 30.9%, followed by New York (+22.6%), Boston (+15.2%), Houston (+7.7%), and Chicago (+6.9%).
- Despite returning to the top 10, Seattle was the only major city to record a decline in marketing hiring, with job listings down 13.4% YoY.
- Dallas recorded the strongest growth in median advertised salary (+18.1% YoY), followed by New York (+11.1%), Los Angeles (+9.4%), Atlanta (+8.4%), Austin (+8.3%), and Chicago (+7.7%). Median salary declined only in Seattle (-7.3%).
Conclusion
The U.S. marketing job market remained resilient through the second quarter of 2026. While hiring activity eased slightly from its peak in April, overall demand remained stronger than at the start of the year. Active job listings continued to grow, more employers recruited for marketing talent, and senior hiring once again outpaced the broader market.
The market, however, is becoming increasingly selective. Companies continue to invest in experienced marketers, with Director-level and above roles significantly outperforming all other levels. At the same time, entry-level hiring weakened further, salary growth remained robust, and demand continued to concentrate in disciplines tied to customer acquisition, revenue generation, and brand building. Together, these trends point to a market that is prioritizing commercial impact over headcount expansion.
One notable shift during the quarter was the reversal in remote hiring. After reaching a high in early March, the share of fully remote marketing roles declined steadily through the remainder of the quarter, suggesting that many employers have settled into more permanent hybrid or in-office working models. Geographic hiring also continued to evolve, with North Carolina entering the top ten hiring states for the first time and San Francisco leading growth among major cities.
Overall, the second quarter reinforces a theme that has been building over the past year: the marketing job market is healthy, but increasingly focused. Hiring remains active, compensation continues to rise, and companies are willing to invest - but that investment is becoming more targeted, favouring experienced marketers, commercially critical functions, and leadership talent over broad-based hiring.




