• Total active marketing job listings in 2025 amounted to 241,749, representing a 8.2% year-over-year (YoY) decline compared with 2024.
• Among these listings, 212,336 were new job postings, down 10.2% YoY.
• In contrast, the number of employers posting marketing jobs in 2025 rose to 38,964, marking a 5.3% YoY increase. This divergence suggests that more companies are hiring, but for fewer marketing roles per employer.
• In Q4, a total of 77,981 jobs were listed, down 3.5% quarter-over-quarter (QoQ) from Q3. New listings totaled 48,242, declining 6.0% QoQ.
• Across the year, job volume showed strong momentum in Q1, followed by a sharp contraction in Q2, relative stabilization in Q3, and a renewed slowdown in Q4, driven in part by seasonal hiring pauses around the Thanksgiving and year-end holidays.
• Marketing job listings at year-end (December 29, 2025) stood at 31,880, reflecting a 1.1% YoY increase, but a 6.3% decline compared with the end of Q3.

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• Total active senior marketing jobs (Director-level and above) in 2025 reached xxxxx, marking a xxx YoY.
• Total new listings
• Total employers
• In Q4, a total of 10,382 senior marketing roles (Director-level and above) were listed, representing a 1.9% increase from Q3. Of these, 6,507 were new listings, up 3.1% QoQ.
• Demand for senior marketing talent remained relatively stable throughout the year, exhibiting less volatility than the broader marketing job market.
• At year-end (December 29, 2025), active senior marketing roles totaled 4,340, reflecting a 12.3% YoY increase, despite a 3.0% decline from the end of Q3. This pattern suggests that senior hiring remained structurally stronger, even as overall job volume softened late in the year.

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At year-end, the average job posting lifetime stood at 39 days, which is:

• 6 days longer year-over-year, and
• 2 days shorter than at the end of Q3 2025

This indicates that while hiring processes remain more deliberate than a year ago, there was no further material slowdown in Q4.

• Entry-level through manager roles peaked in Q1 and gradually lost momentum over the course of the year, ending below their January baseline.
• In contrast, director-level and above roles sustained stronger relative growth throughout 2025 and re-accelerated in Q4, signaling a continued shift toward senior, decision-making talent.
• Group Director, Senior Director, and VP-level roles recorded notable year-over-year growth. Although hiring volume dipped briefly in mid-February, demand recovered quickly and continued to trend upward through year-end.
• Meanwhile, entry-level and associate roles struggled to recover from the sharp decline in Q2, ending the year down 8.6% YoY and 6.7% QoQ.

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• Salary transparency continued to improve, with 54.7% of all marketing job listings disclosing compensation ranges, up 9 percentage points YoY.
• The median advertised salary across all marketing jobs at year-end (December 29, 2025) reached $88,400, representing a 7.1% increase YoY.

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• At year-end, remote roles accounted for 14.5% of all marketing job listings, up 0.6 percentage points YoY, indicating continued stabilization rather than renewed expansion in remote hiring.

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• Growth Disciplines (YoY)
  • Growth Marketing: +33%
  • Partner & Channel Marketing: +21.2%
  • Field Marketing: +16.5%
  • Product Marketing: +12.4%
  • Brand Marketing: +9.6%
  • Media: +6.2%
  • Content Marketing: +4.1%
• Declining Disciplines (YoY)
  • Communications & PR: -13.6%
  • Analytical Marketing: -8%
  • General Marketing: -3.5%
  • Digital Marketing: -1.8%
• Highest Median Pay
  • Product Marketing: $159,994
• Largest YoY Pay Increases
  • Field Marketing: +25%
  • Growth Marketing: +10%
  • Brand Marketing: +10%
  • Partner & Channel Marketing: +8.7%
  • General Marketing: +6.4%

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• Top 10 States by Job Volume: California, New York, Texas, Florida, Illinois, Georgia, New Jersey, Massachusetts, Pennsylvania, Ohio.
• States with Notable Job Growth (YoY):
  • New York: +18.7%
  • Texas: +9%
  • Georgia: +4.2%
• States with Notable Job Decline (YoY):
  • Ohio: -17.9%
  • Massachusetts: -12.3%
  • Illinois: -9.4%
• Salary Movement (YoY):
  • Increased: Massachusetts (+11.1%), New York (+10.1%), California (+9.1%)
  • Declined: Pennsylvania (-3.3%), Florida (-0.2%)

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• Top 10 Cities by Job Volume: New York City, San Francisco, Chicago, Los Angeles, Atlanta, Austin, Boston, Dallas, Houston, Miami.
• Seattle slipped out of the top 10, ranking No. 11, following a sharp contraction (−21.2% YoY, −13% QoQ).
• Cities with Notable Job Growth (YoY):
  • San Francisco (+31.9%)
  • New York (+21.5%)
  • Austin (+17.6%)
  • Atlanta (+15.6%)
  • Miami (+12.3%)
  • Dallas (+9%)
  • Los Angeles (+8.1%)
• City with Notable Job Decline (YoY):
  • Chicago (-5.9%)
• Salary Movement (YoY):
  • Increased: Dallas (+13.5%), Atlanta (+13.4%), Los Angeles (+12.8%), New York City (+9.3%)
  • Declined: Miami (-6.3%), Austin (-1.5%)

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